Overcoming trust anxiety is a central part of mapping out the customer journey and in this episode I share what I learnt from how one company fixed a broken MacBook Air. The company is e-Fix and frankly I recommend both their practice and their service.
Read the article version of this episode - https://theunnoticed.cc/episode/how-to-overcome-customer-anxiety-by-giving-them-a-safe-journey-and-candies-in-the-box
I mention some customer journey mapping tools including:
https://creately.com/
totango.com
miro.com
SEMrush
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