‘F!!ck Your Formula’: Elastic’s Aaron Perlut shares how data and disruptive content can help your business get noticed
‘F!!ck Your Formula’: Elastic’s Aaron Perlut shares how data and disruptive content can help your business get noticed B...
| Founding partner of Elasticity, longtime brand reputation manager and author of F!!CK YOUR FORMULA |
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Million moustache march was just one campaign by the Elastic Agency and we discuss why they say "F!!CK the Formula" when it comes to PR.
If you look at reputation management, public relations, advertising, whatever you want to call it, according to Author, brand reputation strategist, entrepreneur, commissioned Kentucky Colonel and partner in Elasticity Aaron Perlut , there are two primary tenets; content and distribution. In this po...
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