There are over 8,000 martech platforms, so it's important to think about these 4 key points before integrating emerging platforms into a legacy communications structure. I share here on the interplay of audience, platforms and content and the need to determine the objectives of the communication. I share examples of Tesla and Singapore Airlines, and mention a number of technologies which I've already covered in earlier podcasts including:
bonjoro (http://www.bonjoro.com)
gathervoices (http://www.gathervoices.com)
vimeo (http://www.vimeo.com)
contentsamurai - now Vidnami (https://www.vidnami.com)
clicksend (http://www.clicksend.com) & twilio
Support the show (https://lovethepodcast.com/Unnoticed)
Subscribe to my free newsletter
https://www.theunnoticedentrepreneur.com/