Break out of your own media bubble and take a data-driven look at reality by using machine learning, which helps us to make better quality decisions about a whole host of issues; not least communication. Dr John Rickets (http://www.linkedin.com/in/john-ricketts-a4b706a8) , CEO of Significance Systems (http://significancesystems.com/) talks about the power of narratives and the platform which they have developed which enables access to a bias-free view on what really drives behaviour.
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