It's important to break out of our own media bubbles and take a data-driven look at reality , which helps us to make better quality decisions about a whole host of issues; not least communication. Dr John Rickets (http://www.linkedin.com/in/john-ricketts-a4b706a8) , CEO of Significance Systems (http://significancesystems.com) talks about the power of narratives and the machine learning platform which they have developed which enables access to a bias-free view on what really drives behaviour.
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