How our PR team used the impact of caged eggs on Salmonella to win coverage on Channel News Asia ...

How our PR team used the impact of caged eggs on Salmonella to win coverage on Channel News Asia ...

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I share a strategy you can use to get your news into a national media outlet. I share a case of a press release we've written for an animal welfare group taking on large corporations which are selling caged eggs in Singapore; from a release which was considered too libelous for the newswires to run it into a story which was on Channel News Asia (https://www.channelnewsasia.com/news/singapore/chews-agriculture-egg-farm-food-safety-chicken-welfare-14061008) ,  Singapore News Live (https://singaporenewslive.com/international-consumer-protection-organisation-files-complaint-against-local-farm-for-producing-caged-eggs/104470/) and social media within a week.





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