Overcoming trust anxiety is a central part of mapping out the customer journey and in this episode I share what I learnt from how one company fixed a broken MacBook Air. The company is e-Fix (https://www.macbook-repairs.co.uk/pages/select-issue) and frankly I recommend both their practice and their service.
I mention some customer journey mapping tools including:
https://creately.com/
totango.com (http://www.totango.com/)
miro.com (http://www.miro.com/)
SEMrush (http://www.semrush.com/)
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