Imagine obtaining the credibility that the media have, without being a publisher. You can do this by partnering in ways that I will explain on this podcast. I talk about a current proposal that I am working on for an Awards with 2 Chinese media groups for domestic and international exposure. The principles apply no matter where you are. Listen to find out how you can do this for your company.
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Jim James (http://www.linkedin.com/in/jamesjim) is the Founder and Managing Director of the EASTWEST Public Relations Group (http://www.eastwestpr.com/) . He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman (https://www.britishchamber.cn/) of the British Chamber of Commerce in China, he also he introduced Morgan (https://www.morgan-motor.com/) sports cars to China, WAKE (http://www.wakedrinks.com/) Drinks, founded the British Business Awards (https://www.britishbusinessawards.cn/) , The British Motorsport Festival, EO Beijing (https://www.eonetwork.org/) , and was the interim CEO of Lotus cars (http://www.lotuscars.com/)
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