Journalists don't want to talk with Agency people, according to this agency owner and so Brandon Watts (https://www.linkedin.com/in/brandonwatts/) in Florida has created a DIY Pr program for early stage start ups so that they don't have to pay people like Brandon and me to help them. He shares the 5 stages of a PR plan which are generating great results for his clients, and we talk about how much time should be spent on owned vs earned, and whether Sheryl Sandberg (https://www.britannica.com/biography/Sheryl-Sandberg) was right when she said the media don't care about the little guys.
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