Listening to Joanne Weibe (http://www.linkedin.com/in/jwiebe) of CopyHackers (http://www.copyhackers.com) on a Thinkific (http://www.thinkific.com) Mastermind I learnt so much that I wanted to share it without delay as she solves what could be a fundamental problem for every business owner who isn't getting customers through the funnel into the sales basket. It's not strictly public relations, but the concept of having a structure to writing content and guidelines reduce the risk and will save time for anyone trying to get noticed and leading wider awareness into a sales funnel.
The formula is:
Problem - what is the person try to fix
Agitation - what frustration is that problem causing
Solution - how did they try to fix it before
Agitation - the failure of their solution
Introducing - our own solution
Why - our solution is going to solve the problem
Try - samples of the product e.g. templates, trial offer
Buy - overcoming issues of cost, time commitment, cash flow,
I then share the 7 Sweeps Copy Hackers undertake on any piece of writing. These are equally valid for any kind of writing be it website copy, a case study, a press release or a direct marketing piece.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James. (http://www.linkedin.com/in/jamesjim)
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