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They laughed when I sat down at the piano, but when I started to play! Proven copy formula to deliv
The UnNoticed Entrepreneur ShowOctober 27, 202000:01:01

They laughed when I sat down at the piano, but when I started to play! Proven copy formula to deliv

Listening to Joanne Weibe of CopyHackers on a Thinkific Mastermind I learnt so much that I wanted to share it without delay as she solves what could be a fundamental problem for every business owner who isn't getting customers through the funnel into the sales basket. It's not strictly public relations, but the concept of having a structure to writing content and guidelines reduce the risk and will save time for anyone trying to get noticed and leading wider awareness into a sales funnel.



The formula is:

Problem - what is the person try to fix

Agitation - what frustration is that problem causing

Solution  - how did they try to fix it before

Agitation - the failure of their solution

Introducing - our own solution

Why - our solution is going to solve the problem

Try - samples of the product e.g. templates, trial offer

Buy - overcoming issues of cost, time commitment, cash flow,



I then share the 7 Sweeps Copy Hackers undertake on any piece of writing. These are equally valid for any kind of writing be it website copy, a case study, a press release or a direct marketing piece.



For the full episode, click here .



SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.



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