Journalists don't want to talk with Agency people, according to this agency owner and so Brandon Watts in Florida has created a DIY Pr program for early stage start ups so that they don't have to pay people like Brandon and me to help them. He shares the 5 stages of a PR plan which are generating great results for his clients, and we talk about how much time should be spent on owned vs earned, and whether Sheryl Sandberg was right when she said the media don't care about the little guys.
