In this episode, I share tips as my own agency prepares to send press releases from one client in America to media in China and Japan. Press release activity requires 3 main considerations: content, channels and timing.
We've issued releases for clients since 1995, and so I share our approach to press release writing, media engagement and when to send out releases; especially as in this case we are issuing across multiple timezones and multiple languages which add extra complexity. The questions I ask though, apply regardless of where the media is, or how many you intend to talk to.
Companies I mention include Visme (http://www.visme.com) , Cision (http://www.cision.com) , Statista (http://www.statista.com) , Prowly (http://www.prowly.com) .
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Jim James (http://www.linkedin.com/in/jamesjim) is the host. Jim is the Founder of the EASTWEST Public Relations Group (http://www.eastwestpr.com/) based in Singapore. He has set up 8 companies on 3 continents, each time from a suitcase!
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