Elon Musk, President Trump and Tim Cook have taken to going direct to their followers and shunning the media; will this strategy work for your company? This week Elon Musk let his internal PR department disintegrate and will be now be the CTO (Chief Twitter Officer). I consider the impact of this one man marketing machine approach by looking at the role of the media, the creation of a cohort of evangelists, and the benefits to smaller companies of going down the path of these celebrity leaders. I also look at the potential dangers, and what it means for people in public relations and the media.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James. (http://www.linkedin.com/in/jamesjim)
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