Hélio Vogas (http://linkedin.com/in/heliovogas) , Brazilian motivational speaker shared insights into the need to find ways to motivate staff as they come out of furlough, and shared the story of the #Reachfortherazor campaign led by the CEO Jason Killens (https://www.linkedin.com/in/jasonkillens/?originalSubdomain=uk) and the Director of Operations Lee Brooks. (https://www.linkedin.com/in/lee-brooks-94590278/)
What can you do spark a movement which is personal, on message, and importantly more symbolic than difficult to do, but which sends a message to staff, partners and customers?
Although I didn't like the content of a China focused publication I received through my letterbox today, it did lead me to discuss the merits of printing ones' own newsletter as a solution to the lack of print which is available for long form information and photographs. In the old days of PR, print was an essential part of the marketing mix; perhaps it is time to bring it back especially for certain customer groups who don't live on the internet.
I share here how my agency, EASTWEST, recently secured over 90 pieces of coverage for our client Rosti (http://www.rosti.com) for it's 72 hour 3d printing service by framing the news release within our COVID mindset of Compassionate, Optimistic, Values Based, Informative and Digital.
Finally - 'some good news' - a YouTube only show by celebrity in lockdown John Krazinski has been sold after only 2 months. There is another site running since 1997 called the "Good News Network® (https://www.goodnewsnetwork.org/more/about-us/) " as an antidote to the barrage of negativity experienced in the mainstream media. Because of its long history, staying power, and public trust, GNN is #1 on Google for good news. However, in spite of their own PR it seems that it 'Some Good News' was more attractive to ViacomCBS; because Krasinski is already an actor on their shows. Sometimes it's not just about the PR but the connections.
Next show I'll talk about Russell Brunson (https://www.funnelsecrets.us/traffic-secrets) and his strategy for getting into the top 100 influencers that you need for your business.
For a blog post which accompanies this please visit:
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You can reach Jim James on Linkedin: (http://www.linkedin.com/in/jamesjim)
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EASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is a British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.
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