You can remain an "invisible expert", unknown to all but your referral network, and have a successful business. But apparently the riches are in the niches, or the cash is in the pigeon holes according Alastair McDermott. Alastair McDermott (https://www.linkedin.com/in/alastairmcdermott/) explains how to lose that reliance on referrals which is the handicap of over 90% of small businesses. Host of The Recognised Authority (https://therecognizedauthority.com) podcast, McDermott also gives a link to an equipment list in the episode which he is giving away for free.
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